Inspired by Charm logo
Inspired by Charm

Project objective

Streamline a lifestyle blog while showcasing its personality and charm.

Blogger Michael Wurm Jr. wanted to update the aesthetic of his blog, Inspired by Charm, with a fresh new look that felt clean and simple but still maintained its personality. We began by expanding his existing CMS, integrating custom social media elements, and integrating a custom responsive site design.

From a stylistic perspective, we decluttered the entire blog to allow his content and rich photography to reclaim dominance on the pages. To better access articles, we organized categories and secondary filters, making the user experience much more intuitive for both new and returning readers.

During development, Michael also asked us to update his logo. We opted to take a hand lettered approach and chose a similar typeface to repeat throughout the site. We kept the lettering playful and purposefully off its baseline but kept its integrity by aligning the letters to an x-height. This controlled the word and made the paired font feel informed but not forced. Similarly, we removed a previously bold background pattern and vibrant color palette and opted for lots of white, pops of mint, and gold. This new uncluttered look keeps the site constantly evolving as he updates content.

View This Project


What We Did

Brand Identity
CMS Integration
Hand Lettering
Logo Development
Print Collateral Design
Website UX/UI
I seriously couldn’t have done this without Mike and his team. He took my vision and turned it into a design that is intuitive, clean, and beautiful. Michael Wurm Jr., Owner & Blogger of Inspired by Charm
Shareable, Mobile Content

Mobile-friendly content makes it easy for readers to consume and share Michael’s DIY tips and delicious recipes, and it’s responsive design keeps his SEO game strong.

Since Michael’s photography is the star of the blog, we made sure that no matter the size, his photos are large and easily shareable. website example
What We Did
Video Animation
Video Editing
Michael Wurm Jr.
Video Editing & Animation
As a blogger, video is one of the leading engagement tool for Michael to connect with audience. In this sponsored video with Delta, he was able to highlight both a delicious recipe, as well as their signature faucet. We stepped in to assemble the clips, edit them to the music and timeline, and add some fun animation to his logo.
Fall Print Recipe Card
Halloween Print Recipe Card
Christmas Print Recipe Card
Print Design
Over the last 3 years, we have developed both web and print projects for Michael’s blog. In this series of “Free Printables” offered on his blog, we designed and printed seasonal recipe cards for readers to download and utilize in the kitchen.