Project objective

Update the brand identity for an established Tampa Bay clothing store where women will want to 'Pop, Sip, & Shop.'

In 2012, Danielle & Graham Evans approached us to design her clothing store branding and website. Nearly 6 years later, we were back to the drawing board to reimagine the branding to incorporate the new direction of the company and it's newly established champagne bar, Bubbly Barchique. Both brands needed to work in harmony with each other, as Bubbly Barchique is located within the boutique so continuity was crucial.

Like the original concept, our approach highlights the sexy, feminine, and direct attitude of the Don Me Now shopper. It was important for the brand to feel relatable yet unique because each client has an individual style. We provided Danielle with a complete branding package for both companies, print collateral, promotional videography, editing and animation, as well as helped to design the entire interior retail experience.

To ensure the experience between sipping and shopping was seamless, the space planning was imperative to the store's success. We carefully considered the bar's location within the space and it's relation to the existing electrical and structural restraints. Given the space was a complete blank shell, we began with measurements and assembled renderings to get a better understanding of the building. Our selected finishes, furniture, and fixtures were all considered and assembled within the renderings to perfectly paint the picture to our clients. From there, the contractors were able to assemble our vision with oversight from our office. In the end, the space, branding, and website are a true reflection of the Evans' design sense and vision for the future of their company.